Workplace safety

CUAPPR505 Establish and maintain safe creative practice

This unit is about determining and responding to safety requirements in a professional practice. It applies to those who are responsible for managing safety, and can be used in various environments, including workshops, studios, offices, field locations. and performance venues.

Industry knowledge

CUAIND502 Maintain and apply creative arts industry knowledge

This unit is about maintaining creative arts industry knowledge, and monitoring and managing your professional practice. It applies to individuals with advanced skills working as practitioners, administrators, or managers.

Project management

BSBPMG522 Undertake project work

This unit is about managing a straightforward project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

This unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project. The unit does not apply to specialist project managers, for which other units are applicable.

Risk management

BSBRSK501 Manage risk

This unit is about managing risk. It can apply in various contexts across an organisation or for a specific business unit or area in any industry setting.

It applies to individuals who are working in positions of authority and are approved to implement change across the organisation, business unit, program or project area. They may or may not have responsibility for directly supervising others.

Partnerships

BSBLDR803 Develop and cultivate collaborative partnerships and relationships

This unit is about establishing collaborative partnerships and relationships with business and industry stakeholders. It covers:

Raising revenue

CUAFIM401 Obtain revenue to support operations

This unit is about setting revenue-raising goals, identifying potential sources of revenue and proactively working to secure revenue. It applies to individuals who work with a large degree of independence and who work in variety of roles from sole practitioners through to senior administrators. Revenue could be raised from corporate sponsorship or grants from philanthropic trusts or government agencies.

Team effectiveness

BSBWOR502 Lead and manage team effectiveness.

This unit is about leading teams in the workplace and actively engaging with the your organization’s management. It applies to managers who lead teams and build a positive culture within their work teams.

Community health promotion

CHCEDU002 Plan health promotion and community intervention

This unit is about planing health promotion and community intervention. It applies to workers who are usually part of a professional team and under the guidance of a supervisor.

Concept development

BSBCRT501 Originate and develop concepts

This unit is about originating and developing concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.

Writing persuasive copy

BSBWRT501 Write persuasive copy

This unit is about interpreting a creative brief and evaluating a range of innovative options to write persuasive copy. It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.

Exploring issues on air

CUAAIR501 Explore issues on air

This unit is about preparing and giving in-depth interviews and discussion forums on a wide range of topics on radio or television. It applies to individuals who are the public face or voice for these productions and who are responsible for ensuring positive engagement of the participants and audience. On television, they are often presenting before live audiences, with audience members sometimes participants in discussions. Individuals need to understand how the media can be used to explore issues and use a range of presentation and interview techniques to do so.

Social media engagement

BSBMKG527 Plan social media engagement

This unit is about effectively engaging with a preferred audience on social media. It applies to individuals working in a variety of marketing communications occupational roles who have responsibility for developing social media plans and facilitating social engagement.

Program production

CUAPPM404 Produce programs and program segments

This unit is about producing radio programs and program segments that can be prerecorded, presented live-to-air or re-purposed for online access. You will need to apply knowledge of audience behaviour to generate creative ideas, and produce programs for various broadcast media.

Scheduling programs

CUAPPM505 Develop, implement and monitor program schedules

This unit is about creating program schedules for television and radio broadcasters in commercial, public or community radio or television. It applies to individuals who plan, implement and monitor program schedules using their knowledge of program inventories and audience demographics, flows, and behavior. In this role, the programmer or scheduler liaises closely with program buyers and suppliers, and generally reports to senior station managers, including program directors.

Extending expertise

CUAIND401 Extend expertise in specialist creative fields

This unit is about adding depth to your expertise in a specialist field or technique. It is particularly applicable where techniques require a high level of skill and coordination. At this level, workers get limited guidance and can also be responsible for mentoring others on the job. Depending on the specialist area, guidance from mentors and experienced practitioners could be expected.