Social media engagement

BSBMKG527 Plan social media engagement

Practical

You will be assessed in the workplace as a safe environment, demonstrating consistent performance of typical activities experienced in the marketing communications field of work. You will need access to:

1. relevant legislation and regulations
2. communications equipment and technology
3. relevant workplace documentation and resources
4. case studies or, where possible, real situations
5. industry software packages and apps (where applicable).

You need to show that you have:

1. Specified a target audience for social media engagement to meet client or organisational requirements
2. Researched online behaviours and identify typical responses and journeys
3. Reviewed and selected social media platforms to meet requirements
4. Ensured social media interactions maintain consistent message to brand and develop trust
5. Monitored and reacted positively to changes in the social media space.

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Interview/assignment questions

1. What existing legislation and policy is relevant to social media?
2. Compare current social media platforms against key industry functions
3. Explain common social media interventions. How do users typically respond to them?
4. List current major tools and techniques used to engage users on social media.
5. Explain the different performance measures used to evaluate social media engagement.
6. Which performance measures are most appropriate to your work?

 

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