Social media engagement

BSBMKG527 Plan social media engagement, els. 1-3

1. Determine your preferred audience

1. Find out what is required of the engagement in social media, and review them. These may be from clients or your organisation, and might apply to product, brand or organisational engagement)
2. Identify and specify the characteristics of the target audience
3. Research the online habits of the target audience
4. Find out what current legislation, regulation and organisational policy will let you do
5. Recognise and plan social media engagement

 

2. Profile expected behaviours

1. Model the typical journey of the target audience across device, platform, sites and applications
2. Identify common responses to triggers and interventions on social media sites and applications
3. Conduct market research with users on preferred and avoided behaviours on social media
4. Establish the attention span and retention characteristics of alternative content types and engagement patterns

 

3. Develop social engagement strategy

1. Select your preferred social media platforms to meet client and audience requirements
2. Select content and engagement interventions relevant to the target audience
3. Establish metrics for successful performance
4. Check that your strategy maintains the integrity of the brand and the message, and develops trust
5. Optimise the use of positive viral and other self-generating expansion techniques

 

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