BSBMKG527 Plan social media engagement, els. 4-5

 

4. Facilitate content and delivery

1. Check that your content is produced and released to get maximum attention from the target audience
2. Keep focussed on engaging your target audience, conversations and personalised response
3. Review third party tools to automate the engagement process, and apply them when possible
4. Establish and apply performance indicators for posts, responses and updates
5. Maximise cross-platform, device, site and application engagement for effort using suitable tools and techniques

 

5. Monitor and evaluate social media engagement

1. Regularly review performance with a social analytics service
2. Monitor and identify performance gaps against requirements and many any necessary adjustments
3. Evaluate and report on the effectiveness of your social media engagement.

 

---