BSBWRT501 Write persuasive copy, el 3
3. Prepare persuasive copy
- Create original copy with impact. It needs to sets the product, service or idea apart from the competition and competitor’s promotional material
- Create copy that communicates the required image, and features and benefits of the product, service or idea
- Create copy that meets the requirements of the creative brief in terms of information, format, language, writing style, and level of detail
- Produce copy:
- on time
- within budget
- that complies with legal, organisational and ethical requirements