BSBWRT501 Write persuasive copy, els 1-2

1. Analyse and interpret creative brief. (It will normally apply to Community Service Announcements for health communication)

1. Analyse and confirm technique/s for expressing the central idea or the creative concept
2. Identify and check the content and supporting information for accuracy and completeness
3. Confirm schedule and budgetary requirements for creating copy
4. Identify the legal and ethical constraints affecting the copy to be developed

 

2. Evaluate creative options

1. Evaluate the design and copy options against the requirements of creative brief
2. Select option/s for communicating information and images within time and budgetary requirements

 

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