Scheduling programs

CUAPPM505 Develop, implement and monitor program schedules

Practical

You will be assessed in the workplace as a safe environment, and must demonstrate consistent performance of typical activities in creative arts industry environments. You need access to:

  1. relevant program inventories or ratings and market research
  2. audience profiles as targets for program schedules
  3. broadcast organisation’s policies and objectives
  4. scheduling software.

You need to show that you have:

  1. Analyzed market research data and current program schedules, and assessed the implications for developing program schedules.
  2. Compiled written and verbal reports, with particular emphasis on audience and program analysis and conclusions drawn
  3. Consulted with key production and management staff, delivering clear briefings and presentations on scheduling issues, eliciting their views on the direction and nature of required programs, and collaborating on scheduling outcomes
  4. Drawn on research and consultation, and develop program schedules that meet the needs of the television or radio station
  5. Implemented agreed program schedules and monitor their performance.

 

Interview/assignment questions

  1. Describe the broadcaster’s policies and objectives. How effective is your current programming in achieving them?
  2. Explain the roles of different people involved in developing program schedules and how they interrelate
  3. Describe how to identify and analyse audience markets and their characteristics
  4. Explain how ratings affect the development of program schedules.
  5. Explain the effects of technological developments for distributing program content
  6. Discuss different ways of structuring program schedules
  7. Explain how program classifications and content standards are reflected in program scheduling.