CUAPPM505 Develop, implement and monitor program schedules All els.

1. Assess market requirements

1. Analyse audience research and statistics to assess the current performance of station’s program schedule
2. Identify target audience requirements, markets and demographic parameters as a basis for program scheduling
3. Liaise with relevant personnel to determine the direction and nature of programs required to meet broadcaster’s policies and objectives
4. Document appropriate market research and consumer patterns in viewing or listening, as required

 

2. Assess your current program schedule

1. Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives
2. Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares
3. Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming
4. Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives
5. Evaluate potential for scheduling programs across a range of distribution and transmission channels

 

3. Plan program schedules

1. Devise a range of scheduling options that the audience and station need to achieve desired audience shares. Your sheduling options need to fit station requirements, policies and codes of practice
2. Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets
3. Develop a program schedule, assigning appropriate weighting to programs to achieve required impact and response. Use industry-standard scheduling software to do so.
4. Get an necessary sign-offs on the proposed schedule, as required for implementation

 

4. Implement and monitor program schedules

1. Oversee the implementation of the agreed schedule according to your organisation’s procedures and commercial time constraints
2. Monitor, evaluate and assess the program schedule on a continuing basis to ensure it continues to meet audience targets
3. Modify program schedule if needed, in consultation with relevant personnel

 

---