Marketing

BSBMKG514 Implement and monitor marketing activities

This unit is about applying and observing marketing plan objectives and acting on necessary improvements. This requires a sound theoretical knowledge base in advertising management, as well as various managerial skills.

In this role, individualls usually lead and coordinate a marketing team, implement a marketing plan, monitor performance of marketing strategies, and evaluate their effectiveness. They also involve team members in identifying improvements in marketing strategies and formulating recommendations for future marketing activities.

 

How you will be assessed

You will be assessed through:

• Assessor observation on the job
• Supervisor reference (if the assessor is not the supervisor)
• Review of your workplace documents (e.g. procedures)
• Interview/assignment based on the requirements below.

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Practical

You will be assessed in a real situation on the job. It must be a safe environment with access to:

1. office equipment and resources
2. relevant legislation, regulations, standards and codes
3. your organization’s marketing and strategic plans
4. interaction with others.

You need to show that you have done the following:

1. Successfully implement marketing strategies identified in an organisation’s marketing plan
2. Coordinate personnel involved in conducting marketing activities
3. Monitor, evaluate and report on marketing activities against defined objectives
4. Modify marketing activities in line with new or emerging trends.

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Interview/assignment questions

1. Outline your organization’s strategic and marketing objectives, plans and performance measures
2. Summarise the principles of creating a marketing mix.
3. Explain key provisions of relevant legislation, codes of practice and national standards affecting your orgaization’s marketing operations.

Note: Your assessor may also ask you a variety of what if questions.

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Detailed requirements

1. Implement marketing strategies and tactics

1. Brief stakeholders who participated in the marketing planning on their roles and responsibilities for implementation.
2. Identify and brief marketing and non-marketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities.
3. Prioritize marketing strategies and identify resources for their implementation, according to your organization’s requirements
4. Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives.
5. Implement strategies for monitoring marketing activities and analysing marketing performance, according to marketing plan.

 

2. Monitor marketing strategies and tactics.

1. Monitor and implement promotional activity against communication objectives in the marketing plan
2. Monitor product, pricing and distribution decisions against your organization’s policy and objectives of the marketing plan
3. Monitor marketing results against targets in the marketing plan
4. Monitor marketing revenue and costs against budget, and analyse record variations
5. Prepare and present marketing reports indicating ongoing progress towards marketing objectives

 

3. Evaluate and improve marketing performance

1. Regularly assess marketing performance against objectives
2. Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix
3. Change business practices in line with changing customer requirements to maintain business relevance and viability
4. Document recommendations for improvement according to your organization’s requirements
5. Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

 

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