Digital planning

BSBSMB413 Design a digital action plan for small business.

This unit is about developing a plan for using digital technologies to achieve business goals. It involves doing a basic review of business digital readiness, identifying opportunities, and developing an action plan for using digital initiatives in a small business. It applies to business operators who are responsible for adopting and promoting approaches to improve business operations.

How you will be assessed

You will be assessed through:

• Assessor observation on the job
• Supervisor reference (if the assessor is not the supervisor)
• Review of your workplace documents
• Interview/assignment based on the requirements below.

Specific document: Submit a fully researched digital technology plan for a small business according to the requirements below.

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Practical

You will be assessed in the workplace as a safe environment. You will need to demonstrate consistent performance as a small business manager. You will need access to relevant legislation and regulations, internet access for online research, and case studies or, where possible, real situations.

You will need to show that you can:

1. Identify digital technologies, assess potential return on investment and evaluate whether they could replace non-digital tools in a small business.
2. Design and document an integrated approach to implementing digital technologies that complies with relevant legislation and business requirements.
3. Develop a process for monitoring key metrics and incorporating modifications to the strategy.

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Assignment/interview questions

1. Outline key characteristics, expectations and needs of the small business customer base.
2. identify technology options, benefits and challenges for small business owners related to:
1. online presence.
2. digital marketing.
3. selling online.
4. customer interaction.
5. online security.
6. supplier interaction.
7. mobile based solutions.
8. cloud computing.
3. Explain the intellectual property and other legislative implications for small business use of digital technologies.
4. Outline at least three key metrics or analytical tools for assessing performance of digital technologies.

Note: Your assessor may also ask you a variety of what if questions.

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Detailed requirements

1. Determine digital readiness of the business.

1. Review current digital assets, and internal capacity and capability to pursue digital opportunities.
2. Analyze the target market's needs and preferences as they apply to digital technologies and business goals.
3. Research and analyze competitors' use of digital technologies.
4. Identify potential opportunities and challenges of using digital technologies, including legislative and regulatory requirements.

2. Investigate digital tools and services to meet business needs.

1. Research key components of a digital strategy.
2. Identify potential digital tools, platforms and channels and their costs, benefits and return on investment.
3. Identify specialist advisors and associated costs, and Ask for assistance where required.
4. Consider how the proposed digital initiatives will integrate with or replace non-digital business tools.

3. Develop a digital plan aligned with business goals.

1. Evaluate identified opportunities and select digital initiatives that best align with the business vision and plan.
2. Determine the prioritized actions, timeframes, people and resources required to implement the digital initiatives.
3. Identify the key metrics to be monitored.
4. Determine the review interval for the action plan and process for incorporating innovations.
5. Document the action plan in a suitable format for the business.

 

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